If you are just starting out as a small business, or even if you’ve been growing for a while but have seen your numbers begin to wane, it could be because you are making a few common mistakes that many small business owners face. When it comes to navigating your online presence, it can be somewhat daunting.
Here are five mistakes small businesses make online that you’ll want to avoid at all costs.
1. Using your social media account as your only online business presence
Did you know that only 51 percent of small businesses have a website, but 80 percent of them have a social media presence? While establishing a social media presence is a great way to find clients and customers, you’ll want to register for a domain name and have a regular website as well.
2. Using a free email provider as your company email address
Having a personalized domain name for your email address just seems more credible than using a free email service.
3. Putting off building a website
You don’t need to feel anxious about having a huge website with dozens of pages. Start small, and have a site with only a couple of pages to begin with.
4. Building a website and then forgetting about it
Incorporate different types of marketing tactics to drive traffic to your website.
5. Not considering a domain name strategy in your marketing plan
Many companies register for more than one domain name for a good reason. Choosing to register for variations of the same name, ones that include essential keywords as well, can help when crafting marketing strategies and campaigns.
For more small to mid-sized business tips and advice, or to explore the managed IT, social media, SEO, and digital marketing services Woodlands National Technology LLC offers to organizations in the greater Houston area, please give us a call at 832-786-2400.
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